Case studies

Lead generation

Client Intro:

A home contractor needed leads for his business and was struggling to meet his goals using Facebook ads. We took charge and helped him turn things around in no time at all.

The Challenge

– To get B2B leads for less than $100 per lead.

The Process

– To help the client achieve his goals we:

– Began a TOF Facebook ad campaign with 3 ad sets.

– Started off the ad spend budget at $30 per day and slowly increased it to $40 per day.

– Used a combination of 4 ad copies and 8 creatives, perfectly designed to speak to the brand’s customers.

Once the previous ad sets had stopped working, we tested 3 new ad sets, one by one.

The Results

We managed to:

– Attain a total of 63 leads/scheduled calls.

– Achieve a Cost Per Lead value of $48.54, which was much lower than the desired target of $100.

– Get 3 ad sets that worked well out of a total of 6.

– Identify 3 winning creatives and ad copies each.

Client Intro:

A home contractor was finding it hard to attain leads through his Facebook Ad efforts. Read about how we took the reins and managed to draw in a substantial amount of leads while staying within a limited advertising budget.

The Challenge

– To bring in B2B leads/scheduled calls at a Cost Per Lead under $100 with winning audiences and assets.

The Process

– To drive the results we wanted to see, we:

– Initiated a TOF campaign with 3 ad sets through extensive research and experience.

– Started with a daily ad spend budget of $30, gradually increasing it to $40 per day.

– Made use of 8 different creatives and 4 varying ad copies.

The Results

Here is what we achieved for the client:

– 60 leads/scheduled calls in all

– A Cost Per Lead of $48.54, less than half of the initial target of $100

– 2 out of 3 ad sets that ended up performing well

– 2 winning creatives and 2 winning ad copies

Back in 2019, Inservice.me Marketing worked with a multi-location medical spa in Austin, TX to grow their revenue, improve ads conversion rate, and book more procedures.

The spa offers a variety of non-surgical aesthetic treatments including BOTOX, injectable dermal fillers, microdermabrasion, laser hair removal, non-surgical fat reduction, laser skin resurfacing, and tattoo removal.

“I just want to give Inservice.me Marketing agency a big shout-out for their phenomenal social media campaigns. It’s been only 30 days since our campaign was active and we have done over $13,000 in revenue from the campaign alone, and so far recorded 80 new clients walk-in at two of our locations.” says the Spa Owner.

Before hiring Inservice.me, our client was largely dependent on organic SMM, radio campaigns, and referrals to generate enough revenue and improve the number of monthly procedure bookings.

They were not only struggling to reach a large audience in Texas and the surrounding communities but also had trouble collecting high-quality leads.

After months of experimentation, our client decided to reach out to us because their marketing campaigns were not converting the way they wanted them to be. They were hoping that Inservice.me could help them generate high-converting leads for their different spa locations using the power of Facebook Ads.

And that’s exactly what we did.

In the next 08 weeks that followed, we helped our client reach out to 60,000+ potential prospects, collect 500 high-converting leads (procedure bookings) with the desired target of 85% conversion rate, and hit the lowest CPL of $8.60. All that in a total ad spend of $4,300.

Keep reading as we map out exactly how it was done, where we ran the ads, what challenges did we overcome, and what had the biggest impact on the success of the campaign.


The Challenge

– The client had a pre-existing website, but it was poorly designed and difficult to navigate. On top of that, it did not show the discount offers customers can avail of at their specific locations. So we had to work from scratch and design landing pages that would communicate their message and showcase location-specific discount offers for the customers.

– We had to embed the landing pages with clear CTAs and integrate it with the Facebook Pixel to effectively target audiences across multiple locations and improve the conversion rate.

– We had to study the ad campaign data that was previously available on the client’s ad account to correctly identify the loopholes and cut down on any unnecessary experimentation.

– We had to work on the creatives and assets from scratch and find the winning elements quickly to ensure we were collecting maximum leads.

– The client needed high-quality leads (contact form submissions for appointment/service bookings) with a high conversion potential under $30 CPL.

 

The Process

– To begin addressing the challenges, we audited our client’s account to find opportunities. We discovered three main areas we need to focus on:

1. Campaign Budget Optimization

2. Designing new landing pages with easy navigation and clear CTAs

3. Generating leads and potential customers

– To design better-performing ads it was important to develop buyer personas and identify the type of audience response we would get from different locations. So, we started our process by collecting as much information as possible about their ideal customers and how their target audiences have interacted with their content.

– With the data we collected, we created few high-quality audience sets on Facebook, including lookalike audiences to test our creatives against and market the discount offers.

– Our visual geniuses and copy wizards created engaging assets and creatives (including static images, GIFs, and videos) to use for both TOF and BOF, retargeting ad campaigns we were to run for the client.

– Based on our understanding of the client’s business and industry, we defined measurable KPIs for a medical spa.

– We set up 5 ad sets and tested our target audiences in each ad set using 10 different creatives and 5 ad copies. Which had the biggest impact on the success of our campaign.

– We worked with an initial budget of $50/day and gradually increased it to $90/day for scaling campaigns (Facebook recommends a 10-20% gradual increase in the budget so that the Algorithm doesn’t get confused) This also helped us lower the cost per conversion.

The Results

Just 4 weeks into the campaign and the results have started to pour in. The numbers we were able to achieve were impressive, to say the least.

– We helped our client reach out to 60,000+ potential prospects across their target locations with the help of our 4 winning ad sets.

– Our 10 creatives and 5 ad copies collected 500 high-converting leads (form submissions) for the client.

– Our TOF and retargeting ad campaigns hit the lowest average CPL of $8.60 for our client with the desired 85% conversion rate.

Running a spa in the US? We can help you fuel some real business growth using the power of FB ads. Drop us a line at insert email/contact form link and we’ll get in touch.

“We have seen incredible results, including 200% growth in organic traffic, 90% increase in high-converting lead generation, and the lowest CPL of $8.70. Communication is great with CANZ. They are always available to provide in-depth answers and their turnaround is exceptionally fast.” –Says our client who owns one of the fastest-growing CPA Firms in the USA today.

Quick flashback

Founded in the late ’90s, our client’s advisory CPA Firm headquartered in Illinois had to deal with some tough challenges in the last few years, to drive new leads to their business in form of calls, lead forms, and applications.

Traditionally, Google AdWords has always been a reliable source of profitable accounting leads for our clients. However, recent changes to the dynamics of the accounting industry and intensifying rivalry with many new entrants in the market created a whirl of challenges.

Realized that their existing model of using Google AdWords to fuel business growth would not be sustainable forever. So the executive team at our client’s CPA Firm decided to reach out to us back in 2018 with bigger goals.

They not only wanted to reach out to the masses and engage researchers interested in tax, audit, and wealth management services but also wanted to have a robust marketing copy that would help them:

1. Target both the segments of the market (individuals and companies) at the same time, and

2. Generate high-converting leads under $100 CPL by the start of the next quarter.

Leveraging paid Facebook advertising

We knew we had a tight deadline to work with, so it was important for us to make every dollar count for our client. With a total ad spend of $4,359; we were able to generate $47,595 in revenue, collect 501 highly qualified leads and achieve a 74% conversion rate!

The numbers we were able to achieve were impressive, to say the least.

Our ads hit the lowest cost per lead (CPL) of $8.70 and not just that, we managed to reach out to 28,000+ potential prospects across the US for our client’s firm.

How did we make the magic happen?

Keep reading as we are about to map out where we ran the ads, what challenges did we overcome, and what had the biggest impact on the success of the campaign.

The Challenge

– New competition in the market brought a big deficit for our client. Relying heavily on Google AdWords for new business, Facebook Advertising was a new arena for our client to explore.

– As the client had no prior experience of running Facebook ads, we had to connect the right dots for him that would level up his business game.

– We had to work on the creatives and assets from scratch and had little to no time to experiment and find the winning elements.

– The client needed high-quality leads (form submissions) with a high conversion potential under $100 CPL

The Process

To begin addressing the challenges, we audited our client’s account to find opportunities. We discovered three main areas we need to focus on:

1. Campaign Budget Optimization

2. Ad Copy Testing

3.Embedding landing page with clear CTA’s

– To design better-performing ads it was important to develop buyer personas and understand the client’s business inside out. So, we started our process by collecting as much information as possible about his ideal clients.

– With the data we collected, we created a few high-quality audience sets on Facebook.

– Our visual geniuses and copy wizards created engaging assets and creatives to use for the TOF campaign we were to run for the client.

– Based on our understanding of the client’s business and industry, we defined measurable KPIs for an accounting firm.

– We set up 5 ad sets and tested our target audiences in each ad set using 8 different creatives and 4 ad copies. Which had the biggest impact on the success of our campaign.

– We worked with an initial budget of $30/day, which we kept tweaking after reviewing the weekly results. This helped lower the cost per conversion.

The Results

– We helped our client reach out to 28,210 potential prospects across his target locations with the help of our 3 winning ad sets.

– We ensured our ad copy not only spoke about the client’s products and benefits but was also tailored to each set of keywords in a way that would attract searchers to click our ad over competitors.

– With the total ad spend of $4,359, we brought $47,595 in revenue for our client.

– Our 8 creatives and 4 ad copies collected 501 high-converting leads (form submissions) for the client.

– Our TOF campaign hit the lowest CPL of $8.70 for our client with the desired 74% conversion rate.
The ongoing pandemic and the social distancing restrictions that it has brought have proven to be especially brutal for some industries. One such industry is that of financial advisers. A current client of Inservice.me, who runs a financial accounting firm, was one of those unfortunate people whose business was hit especially hard by lockdowns and other social restrictions.

Just before the pandemic began, things were going pretty well for our client. He was running his firm very efficiently and thanks to his industry connections and referrals from current clients; he was successfully generating new business.

But then, the lockdowns and social restrictions began. With almost every business hurt so badly by the lockdowns, many of his clients had to discontinue their contracts with his firm. And, as everyone was working from home, the positive word-of-mouth that his firm was generating just stopped spreading. In short, his firm lost clients and wasn’t attracting any new ones either.

Soon enough, the business started losing money, and to turn things around, the client hastily contacted an online marketing firm that he had heard of and decided to avail their services. This firm charged him a big sum for their services and even after 2 months of waiting, the results were pretty underwhelming.

By September 2020, our client was now desperately trying to reach out to his old friends and acquaintances in hope of new business. It was during one of these phone calls to an old friend that he shared his firm’s current situation, after which his friend told him about our services.

The client was wary at first and decided to do some research about us. But, soon enough, after reading through a few of our client reviews he decided to reach out to us. Our marketing team had multiple meetings with him and presented a tailor-made plan for social growth.

We knew how difficult it was for him to manage making a comeback for his business, so to help restore his confidence in the power of Facebook ads we devised a plan that could easily be scaled up or down depending on the budget. Which allowed him to have complete control over how much he was spending on paid media.

In the months that followed, we ran a TOF campaign for a total ad spend of $2,173. That brought in a total of $18,000 in revenue for our client.

A massive 828% ROI!

Not only we helped him fix his existing landing page copy, but also efficiently integrate it with the Facebook Pixel to track results. We ran ads that reached out to 19,700+ potential prospects, collected 205 high-converting leads with the desired target of 70.5% conversion rate, and achieved a CPL of $10.60.

– We helped our client achieve all these results in just 10 weeks. You read that right. Here’s a peek at how we managed it all for him:

The Challenge

– As the client had a bad experience running digital ads, he was skeptical about the results we can achieve for him using the power of Facebook advertising. So we had to work out the right path for him that would not only restore his confidence in FB Ads but also help him get his business back on track.

– We had to comb through the existing landing page copies our client was using and resolve pixel integration issues to ensure our ad creatives and assets were generating the desired results.

The client needed high-quality leads (form submissions) with a high conversion potential under $100 CPL.

The Process

-We worked with an initial budget of $30/day, which we kept tweaking after reviewing the weekly results.

– Our Ad Strategists ensured we were targeting the right audiences by collecting as much data available about the two different market segments our client was aiming to target.

– With the data we collected, we created few high-quality audiences on Facebook.

– Meanwhile, our marketing team created fresh and engaging landing page copy for the client that was embedded with clear CTA’s to navigate our audience through the process.

– Our designers and copywriters created engaging assets and creatives to use for the TOF campaign we were to run for the client.

– Based on our understanding of the client’s business and industry, we defined measurable KPIs for an accounting firm.

– We set up 3 ad sets and tested our target audiences in each ad set using 8 different creatives and 4 ad copies. Which had the biggest impact on the success of our campaign.

The Results

Just two weeks into the campaign and the results have started to pour in. The numbers we were able to achieve were impressive, to say the least.

– We helped our client reach out to 19,775 potential prospects across his target locations with the help of our 2 winning ad sets.

– With the total ad spend of $2,173, we brought $18,000 in revenue for our client.

– Our 8 creatives and 4 ad copies collected 205 high-converting leads (form submissions) for the client.

– Our TOF campaign hit the lowest CPL of $10.60 for our client with the desired 70.5% conversion rate.
Client Intro:

For businesses that were reliant on regular face-to-face interactions, the pandemic has proven to be really rough. COVID restrictions have not only damaged supply chains but they’ve killed sales as well. Just recently, a client of ours, running an accounting firm, was going through a really amplified version of this financial misery that the pandemic has brought to businesses.

Unfortunately, soon after the pandemic hit, his business started bleeding cash as most of his clients discontinued their service contracts with him. Booking quality calls and adding new clients on board became a challenge with all the lockdowns and restrictions in place.

He soon realized that his existing approach of relying on referrals and industry connections to fuel the growth of his accounting business would not be sustainable anymore. So his executive team decided to connect with a digital agency that can help them use the power of social to win some high-converting leads.

Earlier in October 2020, our sales team at CANZ received a call from a local CPA firm that plans to hop onto the digital bandwagon and wanted our digital marketing gurus to manage the transition for them.

We set up a meeting with the client, sat down with his executive team to discuss everything in detail, and shared a plan that would help drive his business out of the slump.

In the next 6 weeks that followed, we ran a TOF campaign for a total ad spend of $1,552. That brought in a total of $10,500 in revenue for our client.

A whopping 676% return on investment!

Not only we helped him set up an effective landing page, but also efficiently integrate it with the Facebook Pixel to track results. We ran ads that reached out to 10,800+ potential prospects, collected 115 high-converting leads with the desired target of 68% conversion rate, and achieved a CPL of $13.50.

How did we do that?

Read through our complete journey as we map out the exact steps to help our client get his business back on track:

The Challenge

– To help our client win high-quality leads it was important to understand the user mindset. There were 2 major segments of the user base that we wanted to target for this CPA Firm. There are those who need our client’s services for a specific purpose (filing tax returns, for example), and there are those that need more comprehensive service offerings. Small to medium-sized businesses that need full fledge management of payrolls, company audits, and tax calculations fell into the latter category.

– It was important to understand the differentiating factors between the two audiences we were to target. Those that need one-time help from our client are likely to be more time-conscious and price-conscious. They want short-term results and are probably not interested in long-term association benefits. They are also more likely to be searching on their mobile devices.

– Therefore, to cater to these two audiences, we had to customize the landing page for our client.

– The client needed high-quality leads (form submissions) with a high conversion potential under $100 CPL.

– We had to evaluate each lead that filters through and optimize our ads for better lead quality for a higher conversion rate.

The Process

– We started our process by setting up a landing page.

– While our development team worked on the landing page, we started collecting as much information as possible about his ideal clients.

– With the data we collected, we created a few high-quality audiences on Facebook.

– Our visual geniuses and copy wizards created engaging assets and creatives to use for the TOF campaign we were to run for the client.

– Based on our understanding of the client’s business and industry, we defined measurable KPIs for an accounting firm.

– We set up 3 ad sets and tested our target audiences in each ad set using 8 different creatives and 4 ad copies.

– We worked with a budget of $30/day, which we kept tweaking after reviewing the weekly results.

The Results

– We helped our client reach out to 10,845 potential prospects across his target locations with the help of our 2 winning ad sets.

– With the total Facebook ad spend of $1,552, we generated $10,500 in revenue for our client’s CPA firm.

– Our 8 creatives and 4 ad copies collected 115 high-converting leads (form submissions) for the client.

– Our TOF campaign hit the lowest CPL of $13.50 for our client with the desired 68% conversion rate.
Client Intro:

In response to COVID-19 crisis, brands around the world started going into hibernation and dramatically slashed their budgets across every form of media, including digital.

And as the fear started to kick in, things got a lot worse.

Keeping business afloat was the biggest challenge.

Everyone from Facebook to Snapchat and Google witnessed huge drops in advertising spend. In fact, all social media platforms reported a big cut in revenue from the major brand players as soon as the crisis hit.

“Businesses are calling off in-person meetings….I am not booking any new appointments.., it seems like everything is coming to a complete halt for me.” says our client who runs an Accounting Agency in the United States.

As he mostly generates business through his industry contacts and referrals, when the pandemic hit, things turned upside down for him. He had no other choice but to find an alternative way to market his business and win more clients.

So he invested most of his time researching for better advertising options and decided to seek the help of a digital marketing agency.

He ran a thorough search online and shortlisted a few digital agencies in the US. After reading a few of our reviews, he decided to connect with our team back in 2020 with the hope to generate high-converting leads for his business using the power of Facebook Ads.

And that’s exactly what we did for him.

In the next 14 weeks that followed our meeting, we helped him reach out to 23,000+ potential prospects, collect 467 high-converting leads with the desired target of 72% conversion rate, and hit the lowest CPL of $9.60. All that in a total ad spend of $4,483. That brought in $38,500 in revenue for our client.

That’s an 858% return on investment!

We don’t know about you, but we’ll take those returns any day.

Keep reading as we are about to walk you through exactly how it was done. We will map out where we ran the ads, what challenges did we overcome, and what had the biggest impact on the success of the campaign.

The Challenge

– As the client had zero experience in running digital ads, he was skeptical about the results we can achieve for him using the power of Facebook advertising. So we had to connect the right dots for him that would not only restore his faith in Facebook Ads but also help him get his business back on track.

– We had to work on the creatives and assets from scratch and had little to no time to experiment and find the winning elements.

– The client needed high-quality leads (form submissions) with a high conversion potential under $100 CPL.

The Process

– To design better-performing ads it was important to understand the client’s business inside out, and the type of audiences he was aiming to target. So, we started our process by collecting as much information as possible about his ideal clients.

– With the data we collected, we created a few high-quality audiences on Facebook.

– Our visual geniuses and copy wizards created engaging assets and creatives to use for the TOF campaign we were to run for the client.

– Based on our understanding of the client’s business and industry, we defined measurable KPIs for an accounting firm.

– We set up 4 ad sets and tested our target audiences in each ad set using 8 different creatives and 4 ad copies. Which had the biggest impact on the success of our campaign.

The Results

– Just three weeks into the campaign and the results have started to pour in. The numbers we were able to achieve were impressive to say the least.

– We helped our client reach out to 23,803 potential prospects across his target locations with the help of our 3 winning ad sets.

– With the total ad spend of $4,483, we brought $38,500 in revenue for our client.

– Our 8 creatives and 4 ad copies collected 467 high-converting leads (form submissions) for the client.

– Our TOF campaign hit the lowest CPL of $9.60 for our client with the desired 72% conversion rate.

What do you think about the results? Got questions? Drop them in the comments below.
Client Intro:

This personal injury lawyer planned to double-down on marketing but wanted to carefully test digital marketing in a shorter period. We dazzled him with the results in 2 weeks of vigorous testing.

The Challenge

To bring a high number of super-converting leads in a brief time window.

The Process

We ran in-depth research to find the client the best matching creatives and assets.

– On day 4, we initiated the TOF campaign with multiple ad sets and 10 highly targeted lookalike and interest-based audiences.

– Initially, we gave the CBO campaign a daily budget of $30/day.

– The plan was to gradually increase the budget while consistently shutting down the low performing ads.

The Results

– The team successfully eared 23 highly targeted leads in 10 days.

– The CPL was under the desired target of 41% (target was $100, but we brought leads at $59.53) 2 out of 3 ad sets worked really well.

– By the end of week 2, we got 2 winning creatives & 3 winning copies, and a blueprint of success to base the future campaigns on.

The client did not delay finalizing the contract for long.

Client Intro:

This financial advisor wanted to scale his business to new heights but gave us a minimal budget to play with. Here’s how we helped him scale even with the limitations he set:

The Challenge

– To increase the number of B2B leads with winning audience & assets.

The Process

– Given the low budget we were promised, we decided to play safe and restrict our scope of experiments.

– Therefore, we decided to use lookalikes of highly converting audiences, tested against the new audience we created out of our research.

– With a limited number of previously winning ad copies and creatives, our CBO worked really well at TOF.

– The daily ad spend was set at $30/day

The Results

– Within a short period of 2 weeks, we got a highly converting lookalike audience against all the rest at CPL under the desired target of 73.58%.

– 1 out of 3 adsets worked well with the same set of audiences, winning all the 18 leads within 2 weeks.

Client Intro:

This accountant was facing the global recession harder than the competitors and had to get back up again. We chipped in and brought him back in business within 3 months. Here’s how he performed over 3 months:

The Challenge

– To build highly targeted cold audiences with no prior data and warming them up into leads at a low cost.

The Process

– We did extensive audience and competitor research for the client to build the right audience persona with winning conversion probability. – With a daily budget of $30/day initially, campaign budget optimization (CBO) worked wonders in distributing the budget where results were coming from.

– Getting 46 ready-to-convert leads in 3 months was no less of a miracle for the accountant who dropped down to 3-5 low-paying leads a month.

The Results

– We successfully booked the client 46 calls at a 63% conversion rate.

– With dynamic creative ads, we got the creatives that would convert for the account for a long time down the road.

– Our TOF audiences seeded for the other funnel levels too, so the client had the blueprint of success right in his hands for future use.

– He was absolutely amazed at the low cost per lead for the high-paying clients, comparing the results with those of his colleagues.

Needless to say, he survived the global recession like it never happened.

Client Intro:

An accountant needed a continuous supply of leads to sustain his business. However, nothing comes easy and Facebook Ads are no Magic. Here’s how our hard work with rigorous testing and optimization put his ads on Auto-pilot:

The Challenge

– To fetch qualified B2B Leads and scheduled calls under budget restraints.

The Process

– To stay within the budget requirements, we did extensive research to fetch a highly targeted audience.

– The resultant TOF campaign with 3 ad sets effortlessly caught the attention of the potentials.

– Despite in-depth research, we played safe by letting Facebook chose the best out of 8 different creative & four ad copies in dynamic creative ads.

– Therefore, even the initial daily ad spend of $30/day was fruitful.

The Results

– While the industry average CPL was $100, our targeted efforts resulted in $23.28/per lead (under the desired target of 77%).

– Unlike what we expected, all the 3 ad sets turned out fruitful, but 2 aced it.

– To bring the cost further down, we picked the 2 winning creatives & 2 winning copies.

– Within a short period of one month, we brought the accountant-client 38 qualified leads ready to schedule calls and counting.

Client Intro:

A financial advisor, tired of his 9-5 routine, started a marketing agency to capture more business from Facebook Ads. Let us show you how we helped him do it!

The Challenge

– To get high-ticked agency leads within a limited advertising budget and without the help of any past data.

The Process

To achieve the numbers we were looking for, we:

– Built a new funnel from scratch.

– Focused on cold audiences (due to a lack of past data).

– Kick started a CBO campaign with at least 3 ad sets.

– Started off with substantially large audiences, giving Facebook more room to optimize for the best results.

– Continually tested multiple new creatives and ad copies designed to appeal to potential customers.

– Conducted 4 weeks of rigorous RFT testing.

The Results

From 14th Oct 2020 to 11th Jan 2020, we:

– Managed to reel in 106 leads.

– Achieved a minimal Cost Per lead of $47, with a total ad spend of $5,017.

Client Intro:

A coaching guru needed to attain leads on a VERY limited budget – €100. Let us show you how we achieved an unheard-of lead cost of less than €1.

The Challenge

To get the maximum possible number of leads under $100.

The Process

To achieve the numbers we were looking for, we:

– Started fresh and created a new funnel.

– Continuously tested multiple dynamic creatives and crisp ad copy to identify winning assets. – Ran an email marketing campaign alongside the Facebook ad campaign.

The Results

From Dec 15th, 2020 to Dec 21st, 2020, we:

– Attained 150 leads on an ad spend of just €114.

– Achieved an astonishing €0.76 Cost Per lead.
Client Intro:

A Dentist Facebook Ads Case Study. The client based in the United States needed help with Facebook Ads to generate Leads.

The Challenges

– Our dentist client did not have the kind of time to focus on his Google rank and SEO.

– He needed a simple solution for a quick fix as he was in a high-competition zone and was likely to lose business to competitors soon.

– The Facebook advertisement was the best fix we could offer in that situation.

– However, to compete well, we needed a free-hand with budget but the client had his concerns because of his past experience with another agency.

– We had to settle for a nominal budget for the first month. That puts more responsibility on our experts.

Our Strategy

☝️ The only thing we had to get done was to bring leads for the client in a months’ time.

☝️ We worked with the client to produce an audience persona to create new audiences.

☝️ We vigorously tested these audiences against the website visitors.

☝️ We created a lead magnet with a tempting *Limited time FREE CHECKUP* offer for the new and website-visitors-based audience.

☝️ We coupled our advertising with email retargeting.

☝️ We created a 7-day value-based lead nurturing email sequence for regular Leads before showing them the new offer ad.

☝️ The website visitors of *Need an appointment page?* were addressed separately in another retargeting ad sequence.

☝️ The results were overwhelming. The simple steps did not disappoint us and excited the client.

The Results

✔️ Our team tried to balance out the small budget with highly accurate targeting and email marketing efforts.

✔️ Their hard work surely paid off well and brought the client back with a big investment.

✔️ We brought the dentist client 193 leads only in the first month.

✔️ The conversion rate was way above his expectations i.e. 37%.

✔️ The offer we used in the lead magnet gave him a bit of extra work to handle for free but the conversion rate nullified that.

✔️ The Email Marketing nurture sequence AFTER the signup pushed people to convert even before the FREE CHECKUP.

✔️ We had a high CTR, CPC was $2.78 and CPL was $17.

✔️ The account was all in good shape now for our future use.

✔️ The client extended the contract, this time with additional services

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